A great logo can captivate a customer’s attention and make them want to learn more about your roofing company. But coming up with a roofing logos idea can be difficult, especially if you’re a new roofer.
To help you brainstorm roofing logo ideas, start by studying the logos of other roofing companies. While you’ll never want to plagiarize their designs, examining them can give you inspiration and help you avoid making common mistakes. Creating a mood board can also be an effective way to get your roofing logo idea ideas flowing. A mood board is a collection of images and words that capture the essence of what you’re trying to communicate with your roofing logo. It can be as low key as a folder of clippings in your desk or as high tech as a Pinterest board.
Your roofing logo ideas should clearly communicate your main roofing services. It should also give an indication of any additional roofing services you offer. For example, if you offer gutter cleaning, it would be good to have that information in your roofing logo, as well. However, it’s not necessary to include all of your roofing services in your logo. You may want to highlight the services you’re most proud of, such as green roofing, or the ones that are most likely to attract your target market, like emergency roof repairs.
One of the most important aspects of a roofing logo is the font used. It should be readable by both your customers and contractors, and it should look good at all sizes, from the tiny icons on their mobile devices to the huge billboards along the highway. Your design professional should have a number of different fonts for you to choose from, and it’s a good idea to have someone outside of your design team evaluate the options.
Color is another vital aspect of a roofing logo. It can influence how customers feel about your brand, and it’s important to understand what each color symbolizes. For instance, black can make people think of authority and strength, while blue can evoke trust and reliability.
It’s also a good idea to take your local weather patterns into account when choosing colors for your roofing logo. A sunny day may call for a cheerful yellow, while a rainy night could benefit from a dark blue or gray color.
Lastly, your roofing logo ideas should be scalable. Your designer should create a number of versions of your roofing logo, from tiny icons for use on mobile devices to giant billboards for use on the highway. It’s a good idea to have these versions printed out and shown to friends and family to get their opinion as well. This will help you determine whether your roofing logo is a success or a failure.
