In roofing business, marketing your roof can help you generate more leads. There are various ways to get new customers, including retargeting. Rooftop marketers know how to reach out to their target audience where they spend most of their time. They use cost-effective creative solutions to reach prospects. These strategies include email marketing, social media marketing, and Paid Search. By following these steps, you can be certain that your roofing marketing campaign is generating the best profits possible.
Lead nurturing
The sales journey is a sequence of actions to convert a lead into a roofing customer. This process should start with creating a lead magnet. The lead magnet should be valuable content that is relevant to the lead’s needs. Ideally, the lead will have questions about roofing, which you can answer by contacting them. From there, you can begin building a relationship with the lead. Once they’ve read your lead magnet, follow up with a phone call and answer any additional questions they have.
Paid Search
In addition to organic SEO and content marketing, roofers roofing agency should utilize paid search marketing as well. Paid search can help them reach homeowners who are looking for a roofing company. For example, a branded ad can introduce the company to a wider geographic audience. A remarketing campaign, on the other hand, can target users who have visited the company’s website but have not taken action. In these cases, the roofing marketers can use the ad to reach them again.
Social media
While many roofing businesses shun social media, it is a critical part of building a successful marketing strategy. In this increasingly popular marketing tool, roofing business owners can engage with customers and promote their services. The first step to maximizing social media for roofing marketers is to research and understand the profiles of your competitors. By doing so, you can refine your social media strategy and set yourself apart from the competition. Here are three ways to use social media to boost your roofing business’s presence.
Email marketing
For any business, building a solid reputation on the internet is essential. Eighty-seven percent of consumers read reviews before making a big purchase, and three-quarters of them will leave a review if asked. To gain new customers, a roofer must offer engaging content online and offline. It’s important to remember that 93% of roofing leads come from the internet. That means an email campaign is an excellent way to reach your target market and encourage referrals.
Print ads
As a roofing marketer, you may wonder when you should use print advertising to promote your business. While you can purchase ads in many places, it may be more effective to focus on certain election cycles. For example, a contested primary can dominate local marketing well into the summer. Likewise, out-of-state campaigns can fuel the final push. Pre-buying media in this time period will ensure that your ads are seen by as many potential customers as possible.
Google My Business
If you are in the roofing business, you should set up a Google My Business profile. This allows you to interact with customers, view search trends, and identify where customers are coming from. When your profile is verified, your business will show up as a trusted source in Google results. By claiming control over your listing, you can interact with potential customers and put your best face forward to the public. Here are some tips to make your profile stand out from the competition.
Roofing Marketing Professionals
Roofing marketing professionals must make the most of social media in order to attract potential clients. Almost nine out of ten consumers read online reviews before they make a purchase. Three-quarters of these consumers will leave a review if asked. Ask your customers to leave a review and encourage them to do so. Getting testimonials from customers will increase your chances of getting more clients. Here are some tips for promoting your roofing business on social media:
