VEHICLE WRAPS are all around us: brightly colored work trucks and vans, police vehicles with distinctive graphics, custom show cars. They all serve one purpose – to grab attention for the vehicle and its owner. While some may think they are gaudy or tacky, this type of marketing can be effective in reaching a specific target audience. The key to a successful wrap is the quality of the product and the experience of the installer.
Unlike a paint job, a wrap is a temporary modification to the vehicle. When removed, the original paint underneath will be unaffected. However, it is important to work with a shop that takes the time to prepare the surface before wrapping. This includes washing the vehicle and detailing with a clay bar to remove any contaminants from the paint’s surface. The shop will also use a solvent such as isopropyl alcohol to clean the body panels and bumpers. This will prevent the wrap from adhering to any residue or dirt particles on the car’s finish.
When applied correctly by a professional, a wrap can last four or five years. It is easier to care for than a painted vehicle, as there is no need to wax the wrap. However, harsh climates can cause the vinyl to break down faster than normal.
Wraps can add a unique design click here to a personal or business vehicle and increase its resale value or trade-in price. They can also provide a fresh look without the expense of a new paint job.
Whether your company owns one car or a fleet of trucks, having them professionally wrapped is an economical way to advertise. Compared to billboards or print ads, a wrap is a cost-effective method of advertising that will reach a large audience.
Vehicle wraps are visible to all traffic, as well as passengers in other vehicles, pedestrians, and those who shop at stores or businesses where the vehicle is parked. This form of advertising builds brand recognition and reminds consumers of your services or products every time they see the vehicle. It can also be a useful tool in directing people to your website when they are looking for information about the products or services you offer.
Wrapped vehicles give your company a more personal touch that can appeal to consumers who are looking for a local, personalized service. Increasingly, consumers are choosing to shop with smaller businesses that they can trust. This is especially true with service industries, where a personal connection can make the difference in bringing in new clients. Wrapped vehicles are a great way to let potential customers know that you are a local company and are there for them when they need help.
